Post by princehira on Oct 30, 2024 3:09:58 GMT
You know your business needs to be where the people are . Right?
The good news is that, with a society increasingly focused on the digital universe of the Internet and cell phones, getting your product or service to those who need it (and selling it) has never been as democratic and accurate as it is today.
We call this Digital Marketing — and that’s the strategy we’re going to talk about here!
How to make a Digital Marketing plan for your company
What is Digital Marketing and how does it work?
Digital Marketing is a sales strategy that takes advantage of devices' connectivity to the Internet to sell the right product or service to the ideal customer.
Involving content creation ( Content Marketing ) and Inbound Marketing , for example, Digital Marketing is a democratic way of “throwing valuable bait” to consumers interested in your business’s niche.
From freelancers woocommerce web design service to multinational companies, this strategy makes it possible to carry out different actions , for different contexts, to suit different budget sizes!
As long as the brand has the minimum technological resources for intelligent segmentation of the target audience, anyone can use the digital environment to take the company's vision (what it wants to transform in the market) to the person who needs this transformation (the customer).
Enjoy the video below to understand a little more about Digital Marketing :
Digital Marketing Overview
Tip: 5 Digital Marketing services you need to know about!
The importance of Digital Marketing for your company
If before television, radio, newspapers and magazines were the main ways of making the company's vision a reality (i.e., selling), today these vehicles play a secondary role in the daily lives of a population dominated by the use of the Internet — you must have noticed that!
It turns out that sales are essential for all companies — because, without the customer , it is impossible to achieve any vision — and, with Digital Marketing , achieving this objective has become more accessible and dynamic than ever.
Just make no mistake: none of this makes the process any less valuable (or any easier)!
What I mean is that, compared to a merchandising campaign on Big Brother Brasil or Revista Caras, reaching the market by advertising your product or service on social media — or even creating a digital magazine, a blog or an exclusive access area for customers in a virtual club — is much faster and less risky . I'll show you why below:
Promotes interaction with consumers and customers
When we talk about the importance of Digital Marketing , we are talking about the importance of bringing a brand closer to the consumer — and the Internet has enabled a historic change in the relationship between those who sell and those who buy!
Not even TV has achieved what cell phones and the Internet do today: creating a two-way street to not only inform the public (and observe their reactions), but also to receive requests for interaction from curious people without the company having to start the conversation.
Digital Marketing takes advantage of this new type of dialogue to encourage engagement, promote connections and perpetuate the proximity between consumers and the brand in a way that, until a few years ago, did not exist.
Brand recognition
Facilitates the measurement of results
Working with Digital Marketing also provides enormous ease in measuring results compared to traditional media.
For example, if you invest valuable resources in running a TV ad, you have no way of knowing exactly how many people watched the commercial.
When running a digital ad , you can access the results with surgical precision not only to know who viewed it , but also who clicked — and on which platform or variation of the ad — to calibrate strategies in real time and, consequently, the results!
Step by step guide to migrating your company's communication model from offline to online
Allows you to speak to the right audience
Another huge advantage of Digital Marketing over more traditional sales methods is that, still using the example of TV, there is no way to identify whether the people who watched the commercial had any interest in what was presented.
This is because the broadcaster will show the ad to everyone in the country who is watching the program at the time it airs — and, depending on the times of the channel's most popular programs, the more expensive the distribution will be .
In a Digital Marketing action , this distribution is fully controllable because, due to the unique behavior of each person when browsing the Internet, we gain access to automated triggers that fire to people with the interests, behaviors and pains that we seek in an ideal client .
With your product or service present at the right time and in the right places where your audience is looking for solutions — using keywords defined by you after a study of personas and SEO —, making your brand be found on the first pages of Google , for example, is a much less risky action!
Tip: Persona and target audience: understand the main differences
Optimizes the cost-benefit ratio
Investing in resources to try to convert only those who would be interested in the products or services offered by your business not only increases the results of your actions, but also lays the fundamental foundations for the birth of a community around your brand .
This optimization increases the importance of Digital Marketing because it makes it less complicated to sell even more often to those who have already purchased from your company, in addition to:
Win new customers by testing with smaller investments;
Correct the course of the next actions;
And direct resources to those that are performing better.
It is for these reasons — and many others that I share with you here on the blog — that Orgânica invests in its own Digital Marketing !
From 0 to 90 thousand visits per month: Organic at the top of Google
Tips for a successful Digital Marketing strategy!
Study (a lot!)
I know you're not stupid, but I need to tell you that if you really want to sell more and better on the Internet , it's mandatory to delve deeply into the concepts of Digital Marketing !
But when I talk about studying, I don't just mean the things you learn in books, on the Orgânica blog or in videos. Studying means taking each of these concepts and applying them to projects where you can measure the results!
To this end, Digital Marketing for companies encompasses a set of techniques and tools that take into account:
The market;
The client (and their personas );
The strategies themselves;
The trends;
And constant updates to master new technologies (especially before they are exploited by competitors)!
In fact, one of the most popular Digital Marketing strategies involving the concepts above, which you can start studying (and practicing), is Inbound Marketing .
It’s no wonder that Orgânica specializes in this type of practice!
The good news is that, with a society increasingly focused on the digital universe of the Internet and cell phones, getting your product or service to those who need it (and selling it) has never been as democratic and accurate as it is today.
We call this Digital Marketing — and that’s the strategy we’re going to talk about here!
How to make a Digital Marketing plan for your company
What is Digital Marketing and how does it work?
Digital Marketing is a sales strategy that takes advantage of devices' connectivity to the Internet to sell the right product or service to the ideal customer.
Involving content creation ( Content Marketing ) and Inbound Marketing , for example, Digital Marketing is a democratic way of “throwing valuable bait” to consumers interested in your business’s niche.
From freelancers woocommerce web design service to multinational companies, this strategy makes it possible to carry out different actions , for different contexts, to suit different budget sizes!
As long as the brand has the minimum technological resources for intelligent segmentation of the target audience, anyone can use the digital environment to take the company's vision (what it wants to transform in the market) to the person who needs this transformation (the customer).
Enjoy the video below to understand a little more about Digital Marketing :
Digital Marketing Overview
Tip: 5 Digital Marketing services you need to know about!
The importance of Digital Marketing for your company
If before television, radio, newspapers and magazines were the main ways of making the company's vision a reality (i.e., selling), today these vehicles play a secondary role in the daily lives of a population dominated by the use of the Internet — you must have noticed that!
It turns out that sales are essential for all companies — because, without the customer , it is impossible to achieve any vision — and, with Digital Marketing , achieving this objective has become more accessible and dynamic than ever.
Just make no mistake: none of this makes the process any less valuable (or any easier)!
What I mean is that, compared to a merchandising campaign on Big Brother Brasil or Revista Caras, reaching the market by advertising your product or service on social media — or even creating a digital magazine, a blog or an exclusive access area for customers in a virtual club — is much faster and less risky . I'll show you why below:
Promotes interaction with consumers and customers
When we talk about the importance of Digital Marketing , we are talking about the importance of bringing a brand closer to the consumer — and the Internet has enabled a historic change in the relationship between those who sell and those who buy!
Not even TV has achieved what cell phones and the Internet do today: creating a two-way street to not only inform the public (and observe their reactions), but also to receive requests for interaction from curious people without the company having to start the conversation.
Digital Marketing takes advantage of this new type of dialogue to encourage engagement, promote connections and perpetuate the proximity between consumers and the brand in a way that, until a few years ago, did not exist.
Brand recognition
Facilitates the measurement of results
Working with Digital Marketing also provides enormous ease in measuring results compared to traditional media.
For example, if you invest valuable resources in running a TV ad, you have no way of knowing exactly how many people watched the commercial.
When running a digital ad , you can access the results with surgical precision not only to know who viewed it , but also who clicked — and on which platform or variation of the ad — to calibrate strategies in real time and, consequently, the results!
Step by step guide to migrating your company's communication model from offline to online
Allows you to speak to the right audience
Another huge advantage of Digital Marketing over more traditional sales methods is that, still using the example of TV, there is no way to identify whether the people who watched the commercial had any interest in what was presented.
This is because the broadcaster will show the ad to everyone in the country who is watching the program at the time it airs — and, depending on the times of the channel's most popular programs, the more expensive the distribution will be .
In a Digital Marketing action , this distribution is fully controllable because, due to the unique behavior of each person when browsing the Internet, we gain access to automated triggers that fire to people with the interests, behaviors and pains that we seek in an ideal client .
With your product or service present at the right time and in the right places where your audience is looking for solutions — using keywords defined by you after a study of personas and SEO —, making your brand be found on the first pages of Google , for example, is a much less risky action!
Tip: Persona and target audience: understand the main differences
Optimizes the cost-benefit ratio
Investing in resources to try to convert only those who would be interested in the products or services offered by your business not only increases the results of your actions, but also lays the fundamental foundations for the birth of a community around your brand .
This optimization increases the importance of Digital Marketing because it makes it less complicated to sell even more often to those who have already purchased from your company, in addition to:
Win new customers by testing with smaller investments;
Correct the course of the next actions;
And direct resources to those that are performing better.
It is for these reasons — and many others that I share with you here on the blog — that Orgânica invests in its own Digital Marketing !
From 0 to 90 thousand visits per month: Organic at the top of Google
Tips for a successful Digital Marketing strategy!
Study (a lot!)
I know you're not stupid, but I need to tell you that if you really want to sell more and better on the Internet , it's mandatory to delve deeply into the concepts of Digital Marketing !
But when I talk about studying, I don't just mean the things you learn in books, on the Orgânica blog or in videos. Studying means taking each of these concepts and applying them to projects where you can measure the results!
To this end, Digital Marketing for companies encompasses a set of techniques and tools that take into account:
The market;
The client (and their personas );
The strategies themselves;
The trends;
And constant updates to master new technologies (especially before they are exploited by competitors)!
In fact, one of the most popular Digital Marketing strategies involving the concepts above, which you can start studying (and practicing), is Inbound Marketing .
It’s no wonder that Orgânica specializes in this type of practice!