Post by account_disabled on Jan 8, 2024 11:04:07 GMT
The ADCE Festival , baptized as the "Festival of Festivals", has today virtually brought together the European creative community in an event full of interesting and inspiring presentations and round tables . Throughout the day, ADCE Festival has made connections from Barcelona with several countries so that different professionals could offer their vision on crucial topics for the industry. Ami Hasan, President of ADCE , was in charge of kicking off the event, which this year is celebrated under the motto "Prototyping brands for a new era." "I hope that art directors around the world fill you with inspiration," he said. Furthermore, he reminded all the professionals who attended the festival that, today more than ever, the world needs creative thinking . After his intervention, Steve Vranakis, CCO of Greece, called on the industry: "We must organize the entire advertising community worldwide to create a real impact . " In his presentation "Rebels to recode innovation", Karel J. Golta, Founder and CEO of IDEED , spoke about the paradoxes of growth and its relationship with happiness, appealing to the need to rebel.
Among them, the Easterlin paradox, which questions the theory that states that a higher level of income translates into a higher level of happiness. “What kind of companies are you building for?” , he asked the industry Email Data after screening a powerful speech by Greta Thunberg. During his talk, he focused on three important steps to transform innovation as we understand it today. First of all, “we should move from repair to care ,” she explained. Furthermore, companies have to go “from planning to gardening,” and customers from innovation to resurgence. For her part, Julia von Winterfeldt, Founder and CEO of SOULWORX , led the presentation “Awakening Purposeful Possibility – Collectively”. “It is time to activate a conscious transformation ,” he emphasized, pointing to the multiple challenges that 2020 has posed globally and the impact that the coronavirus crisis has had on society, as well as movements against social injustice such as Black Lives Matter. During her participation in the ADCE Festival, Julia von Winterfeldt has encouraged creatives to act and lead from purpose in times of uncertainty : "With all the uncertainty we are experiencing, it is time to ask ourselves what we are doing and why.
It is time to activate a conscious transformation» ? Julia von Winterfeldt, Founder and CEO of @soulworx_ , remembers the challenges we are facing in 2020 and encourages the industry to act #ADCEfestival20 @adc_Europe pic.twitter.com/cmT2rEeYuC — MarketingDirecto.com (@mkdirecto) November 6, 2020 Who is going to lead, creativity or technology? In Spain, ADCE has connected with David Ruiz, member of ADG-FAD and Founder and Creative Director of ruiz+company , and his presentation "Stop and Think". The creative has shared the learnings from his experience sailing alone. On the occasion of the 25th anniversary of his study, he decided to take some time off and sail for four years. Now that he has returned to business and on the occasion of the ADCE Festival, he has told the details of his experience. The idea of this trip was to disconnect, break the routine and change your perspectives. "To know where we are going, we have to know where we are ," she explained. During this trip, he felt a special connection with nature and time. The first gave him two lessons: humility and respect. «I have found the power and energy of it.
Among them, the Easterlin paradox, which questions the theory that states that a higher level of income translates into a higher level of happiness. “What kind of companies are you building for?” , he asked the industry Email Data after screening a powerful speech by Greta Thunberg. During his talk, he focused on three important steps to transform innovation as we understand it today. First of all, “we should move from repair to care ,” she explained. Furthermore, companies have to go “from planning to gardening,” and customers from innovation to resurgence. For her part, Julia von Winterfeldt, Founder and CEO of SOULWORX , led the presentation “Awakening Purposeful Possibility – Collectively”. “It is time to activate a conscious transformation ,” he emphasized, pointing to the multiple challenges that 2020 has posed globally and the impact that the coronavirus crisis has had on society, as well as movements against social injustice such as Black Lives Matter. During her participation in the ADCE Festival, Julia von Winterfeldt has encouraged creatives to act and lead from purpose in times of uncertainty : "With all the uncertainty we are experiencing, it is time to ask ourselves what we are doing and why.
It is time to activate a conscious transformation» ? Julia von Winterfeldt, Founder and CEO of @soulworx_ , remembers the challenges we are facing in 2020 and encourages the industry to act #ADCEfestival20 @adc_Europe pic.twitter.com/cmT2rEeYuC — MarketingDirecto.com (@mkdirecto) November 6, 2020 Who is going to lead, creativity or technology? In Spain, ADCE has connected with David Ruiz, member of ADG-FAD and Founder and Creative Director of ruiz+company , and his presentation "Stop and Think". The creative has shared the learnings from his experience sailing alone. On the occasion of the 25th anniversary of his study, he decided to take some time off and sail for four years. Now that he has returned to business and on the occasion of the ADCE Festival, he has told the details of his experience. The idea of this trip was to disconnect, break the routine and change your perspectives. "To know where we are going, we have to know where we are ," she explained. During this trip, he felt a special connection with nature and time. The first gave him two lessons: humility and respect. «I have found the power and energy of it.